egolinews.com

Foster’s Group Limited (FGL) said Foster’s Wine Estates (Americas) has signed long-term distribution agreements with The Charmer Sunbelt Group. The brewer said under the agreements Charmer Sunbelt would gain the exclusive rights to sell Foster’s portfolio of wines in New York, Maryland and the District of Columbia.

Foster’s said the agreements mark the first phase of a US Route-to-Market initiative launched upon the completion of the Wine Strategic Review in February last year.

Foster’s Americas managing director, Stephen Brauer, said the company was aligning with distributors who share its growth vision.

“Charmer Sunbelt has the capabilities and commitment in these key markets to grow our core brands, build our luxury portfolio and partner with us in bringing new, innovative brands and ways of working to the market,” he said.

Foster’s said the agreements would become effective as of 1 July 2010.

As at 1017 AEST, Foster's shares were down 8c to $5.19.

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