Telstra shuffles the deck chairs
Telstra Corporation Limited (TLS) CEO David Thodey announced this morning that he has reorganised his management team as the telco struggles with a flagging share price and NBN concerns. The overhauled executive structure also includes a new consumer chief.
The changes consolidate the company’s top executives into four main groups, customer sales and support; product and marketing innovation; operations; and corporate support, Telstra said.
Mr Thodey said the changes would focus attention back on the customer.
“Telstra’s core objectives are to provide our customers with innovative products and services, and to serve our customers better than anybody else,” Mr Thodey said.
Mr Thodey has appointed Gordon Ballantyne, formerly of Hewlett Packard, to oversee all of Telstra’s consumer retail sales outlets.
Elsewhere, Kate McKenzie, formerly GMD of Strategic Marketing would take over in the newly created position of chief marketing officer.
The reshuffle also expands the role of Robert Nason, group managing director of Customer Experience, Simplicity and Productivity, to include responsibility for corporate strategy, mergers and acquisitions, and the Program Office.
At the close Friday Telstra were trading at $3.06.
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